The Dotdigital Blog
Featured posts
Marketing glossary
The only thing that moves quicker than marketing campaigns, is marketing terminology!
To help you understand your CTORs from your ROI, this glossary of marketing terms gives you clear, jargon-free definitions to help you work smarter, not harder. Whether you're building campaigns or refining strategy, you'll find quick, useful explanations to keep things moving.
Your email marketing roadmap for better results
Level up your email marketing with practical steps and insights straight from Dotdigital’s Hitting the mark report.
15 proven strategies for writing killer email subject lines
Struggling to get your emails noticed? Your subject line might be the culprit. In this guide, we break down 16 proven strategies to craft subject lines that cut through the noise and drive opens
What’s new with Gmail: Promotions tab updates and Google Postmaster Tools v2 explained
Google Postmaster Tools v2 is here, bringing improved reporting and smarter deliverability insights. Learn what's new and how to switch. Plus, explore what's changed on the Gmail Promotions tab.
Marketing trends
Cross-channel marketing strategies
View all-
AutomationEmail essentials recap: Real stories and hidden gems revealed
Read moreHere’s what happened when we swapped screens for real talk at Dotdigital's email essentials event.
-
Cross-channel marketingThe ultimate guide to cross-channel personalization
Read moreDiscover how to deliver personalized experiences across all channels.
-
Cross-channel marketingA guide to WhatsApp messaging limits
Read moreWondering about WhatsApp sending limits? This guide explains how many messages you can send, the reasons behind these limits, and tips for reliable message delivery.
-
Cross-channel marketingWhich WhatsApp solution is right for you?
Read moreDiscover the key differences between WhatsApp Messenger, the WhatsApp Business App, and the WhatsApp Business Platform to determine the best fit for your business.
Subscribe now
Your email address will be handled in accordance with our Privacy Policy. We gather data around email opens & clicks using standard technologies including clear gifs to help us monitor and improve our newsletter.
Email marketing best practices
View all-
Email marketing
Your email marketing roadmap for better results
Read moreLevel up your email marketing with practical steps and insights straight from Dotdigital’s Hitting the mark report.
-
Email marketing15 proven strategies for writing killer email subject lines
Read moreStruggling to get your emails noticed? Your subject line might be the culprit. In this guide, we break down 16 proven strategies to craft subject lines that cut through the noise and drive opens
-
DeliverabilityWhat’s new with Gmail: Promotions tab updates and Google Postmaster Tools v2 explained
Read moreGoogle Postmaster Tools v2 is here, bringing improved reporting and smarter deliverability insights. Learn what's new and how to switch. Plus, explore what's changed on the Gmail Promotions tab.
-
Email marketing5 enchanting Halloween email marketing ideas for 2025
Read moreUnveil five enchanting Halloween email campaign ideas to captivate audiences, boost engagement, and drive sales with clever subject lines, visuals, and more.
More marketing resources
All blog posts from Dotdigital
-
Marketing glossary
Read moreThe only thing that moves quicker than marketing campaigns, is marketing terminology!
To help you understand your CTORs from your ROI, this glossary of marketing terms gives you clear, jargon-free definitions to help you work smarter, not harder. Whether you're building campaigns or refining strategy, you'll find quick, useful explanations to keep things moving.
-
Email marketingYour email marketing roadmap for better results
Read moreLevel up your email marketing with practical steps and insights straight from Dotdigital’s Hitting the mark report.
-
Email marketing
15 proven strategies for writing killer email subject lines
Read moreStruggling to get your emails noticed? Your subject line might be the culprit. In this guide, we break down 16 proven strategies to craft subject lines that cut through the noise and drive opens
-
Deliverability
What’s new with Gmail: Promotions tab updates and Google Postmaster Tools v2 explained
Read moreGoogle Postmaster Tools v2 is here, bringing improved reporting and smarter deliverability insights. Learn what's new and how to switch. Plus, explore what's changed on the Gmail Promotions tab.
-
Email marketing
5 enchanting Halloween email marketing ideas for 2025
Read moreUnveil five enchanting Halloween email campaign ideas to captivate audiences, boost engagement, and drive sales with clever subject lines, visuals, and more.
-
Social media marketingOctober 2025 social media calendar
Read moreExplore content opportunities for your social media marketing with key dates and creative content ideas that capture everything from cozy fall vibes to Halloween spookiness.
-
Marketing skillsHow to balance the demands of creative and data-driven marketing
Read moreLearn how to balance creativity with data-driven marketing for campaigns that inspire and perform.
-
SeasonalBlack Friday stats: everything you need to know in 2025
Read moreMaximize your Black Friday and Cyber Monday campaigns with our statistics on email and SMS marketing, online sales, Gen Z spending, and more.
-
Email marketingYour Black Friday quick wins guide
Read moreGet four quick win strategies to boost your Black Friday campaigns, alongside exclusive data from last year's marketing activity and new consumer insights.
-
Email marketingThe marketer’s guide to stress-free holiday campaigns
Read moreFind out how AI, automation, and early prep help marketers tackle holiday chaos, keep stress low, and results high.
-
Social media marketingSeptember 2025 social media calendar
Read moreDiscover content opportunities for your social media marketing with key dates and creative content ideas to inspire campaigns from Oktoberfest to the first day of fall.